Blood Matters

Blood Matters

About The Campaign

The campaign to fulfill Blood and Plasma donation requests has been one of the most important initiatives that YOLO has taken up during the pandemic. This pandemic has led to the paucity of health services and a lack of blood donation initiative through people. Hence YOLO took the lead in fulfilling verified Blood and Plasma Donation requests from all districts and people from varied zones and cultural backgrounds.

Type: Campaign
Status: Ongoing

Our Objective

The objective of this campaign was to get associated with individuals and organizations through My Pincode Groups with the aim of facilitating blood and plasma donation through social media forums.



How did we do it?

A donation request once received by our team was checked for authenticity by cross-checking the point of contact. In some cases, we even contacted hospitals for verification of such information. If the information got through the scrutiny of our team, only then it was allowed to be posted on My Pincode groups as well as Twitter. We made sure that only relevant and verified blood requests made it to the general public through live tweets on Twitter as well as posts in relevant My Pincode groups, eliminating the possibility of any fake request or information being circulated in the system.

3.5+ Lakh members were communicated to participate in the drive. The e-community grew across 739 districts of India led to the completion of 600+ blood donation requests including 100 life-saving donations during this health crisis.