Wear A Mask

Wear A Mask

About The Campaign

The prominent Indian cricketer Yuvraj Singh accepted the Wear A Mask challenge on YOLO’s behalf and encouraged everyone to participate. The World Health Organisation supported the Wear a Mask Challenge which was instrumental in spreading health awareness.

Type: Campaign
Status: Completed

Our Objective

The agenda was to educate the masses about the relevance of wearing a mask by making a video or taking a selfie with a face mask, thereby promoting safety guidelines and reaching out to people globally.

How did we do it?

The importance of wearing a mask was emphasized upon to educate the masses about the same by making a video or capturing a selfie with a face mask and tagging three friends to put forward the initiation and focus on the need of preventive measures for positive health. Yuvraj Singh’s video accepting the challenge on behalf of team YOLO was shared widely by our community managers on Twitter, Instagram, and Facebook. Our team enthusiastically created 2500+ videos in 20+ regional languages, which were shared across social media platforms to raise health awareness among diverse cultural audiences.