To reach out easily to the youth, we have extensively used infographics and memes on all our social media platforms to raise awareness about the injustices, the existing stereotypes, and also shared information about the North Eastern region to familiarise people with this part of our country.
We have also conducted live sessions with eminent personalities who shared their knowledge and experience with us about the North-Eastern states. We have used the power of Twitter to draw attention on the impact of the yearly Assam Floods. With hard work and dedication, our team trended the hashtag #NorthEastMatters and #AssamFloods is India's number 2 trending hashtag and number 1 in all states of North East India with over 1 lakh tweets on Twitter. On top of that, our community managers recorded videos in 65+ Indian languages including Liangmai, Aao, Poula, affirming their commitment to fighting against the discrimination faced by people of the North East Region.